What this means
Names should explain what a document or embedded item contains. Useful download links, file names, and document titles help people identify content. Embedded maps, videos, and forms also need meaningful names for reading software.
Passing examples
- '2026 membership guide (PDF)' opens membership-guide-2026.pdf, with the document title '2026 membership guide'.
- An embedded map is named 'Visitor entrance map'.
- An embedded video is named 'How to renew your membership'.
Failing examples
- 'Download' opens file-002-final.pdf with no useful document title.
- An embedded map is unnamed or labeled only 'frame'.
- Several embedded videos all have the name 'Video', giving no clue about their different subjects.